Influencer Specialist

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We are BAT.
Founded in 1902, we have grown into a global business that continues to go from strength to strength. We have world-class tobacco brands and we are committed to leading in Next Generation Products. We are devoting significant time, funds and resources to developing products that offer consumers a choice of potentially less risky alternatives to regular cigarettes.
We are talented people, inspiring leaders and diverse teams make BAT a winning business – and a great place to work.

We are looking for: Influencer Specialist

Location: Karolinská 654/2, 186 00  Praha-Karlín, Czech Republic

Love working with influencers and using social media?

We are seeking a digitally savvy, experienced marketing mind to develop and execute our influencer marketing strategies and creative campaigns.

If you are a team player who displays a positive, professional attitude at all times, who knows the influencer world, plus you are responsible, proactive, precise, committed to the goal and with a strong focus on efficient time management, then you are the person we are looking for.

Your responsibilities:

  • Single point of contact for influencers on BAT side.
  • Scouting of influencers.
  • Reporting on regular basis (data analysis, monitoring of KPI’s delivery).
  • Daily checks of influencers’ profiles to stand up our IMP requirements .
  • Deployment of digital assets for influencers.
  • Implementing influencers into digital campaigns and activations of our brands.
  • Comprehensive overview of competitors’ activities.
  • Supporting other teams across the company in order to develop 360 ° campaigns including influencers.
  • Perform other digital-related tasks & duties as assigned.

Your knowledge, skills and experience:

  • At least 1-year experience in working with influencers (preferably direct contact and management).
  • Bachelor's degree in Marketing.
  • Fluency in English and Czech.
  • Excellent & effective communication and presentation skills.
  • Personal responsibility, ownership of projects and focus on strong orientation on details and focus on data.
  • Independency & willingness and ability to learn fast .
  • Creative approach and ability to think out of the box.
  • Team player, networking skills and relationship building skills, ability to manage multiple activities.
  • Advanced PC skills: MS Word, Excel, Power Point.

Key Success Factors:

  • Coordinating influencer agencies & developing assets for influencers.
  • Regular analysis and evaluation of our cooperation with influencers.
  • Supporting the creation and implementation of digital strategy.
  • Creating positive internal awareness about the contribution of influencers across all departments.

What we offer:

  • Modern Offices in Karlin / working from home / flexible working hours.
  • International company, career growth.
  • Trainings and language courses, wellbeing program.
  • Friendly atmosphere.
  • Corporate benefits.

Contact

British American Tobacco (Czech Republic), s.r.o.
Katarina Stojkova