Digital Activation Manager

Přidej se k nám a můžeš se těšit na benefity jako:

Flexibilní pracovní dobaFlexibilní pracovní doba
Duch start-upuDuch start-upu
Skvělé finanční ohodnoceníSkvělé finanční ohodnocení
Osobní růstOsobní růst

Do you know who we are?

We are BAT.

Founded in 1902, we have grown into a global business that continues to go from strength to strength. We have world-class tobacco brands and we are committed to leading in Next Generation Products. We are devoting significant time, funds and resources to developing products that offer consumers a choice of potentially less risky alternatives to regular cigarettes.
We are talented people, inspiring leaders and diverse teams make BAT a winning business – and a great place to work.

We are looking for: Digital Activation Manager

Location: Karolinská 654/2, 186 00  Praha-Karlín, Czech Republic

Be at the start of creating Digital team in Prague branch.. We would love to welcome you in BAT if you have previous agency experience, at least 5-7 years, yet already working in business, at lease 1-2 years.
..if you are goal-oriented person with strong leadership, project management skills and make it happen attitude.

Your responsibilities will be:

  • Implementation of digital activation plans
  • Initiate, develop and implement digital strategy
  • Designing digital transformation of multichannel touch-points deployment
  • Change management, channels effectiveness, and consumer data analytics
  • Managing diverse landscape of agencies and media houses
  • Establishing KPI frameworks and benchmarks
  • Support the team by driving digital innovation

Areas of Interdisciplinary Digital Knowledge?

  • Marketing Strategy and Communication
  • Integrated Innovative Digital Campaigns
  • Social Media
  • eCommerce
  • E-mail marketing
  • Content Marketing and Toolkits deployment
  • CRM and Marketing Automation
  • Media Planning and Multichannel

What do you need to be succesful at this position..

  • Project management – brand/activation campaigns and digital production (www at least)
  • Strong leadership personality – at least 5 subordinates
  • Excellent networking, consensual and conflict management skills
  • Strong analytical skills, high ability in process thinking
  • Flexible & adaptable to changes
  • ENG/CZ language

What we can offer to you?

  • Friendly athmosphere and international environment
  • Dynamic people, insipiring leaders
  • Nice new modern office in Karlin
  • Be at the start of the project
  • Different kind of benefits


British American Tobacco (Czech Republic), s.r.o.
Flura Hüblbauerová